Which Social Media Platform Should You Use?
Riley
- Last Updated: August 13, 2024
Choosing the right social media platform for business success.
Small businesses venturing into social media need a well-thought-out strategy to reach target audiences most likely to turn into new business.
By starting in the right place and employing simple launch strategies, you can quickly climb the learning curve, attracting more customers and improving business performance.
Social Media is important to your business because:
- 90% of consumers will visit a brand's social media pages before visiting its physical store.
- Small businesses achieve a 133% median return on investment (ROI) from social media advertising.
- 88% of consumer purchases are influenced by social media recommendations.
3 Steps for Your Brand on Social Media:
Step 1: Determine Which Social Media Platforms to Use
Research the platform best suited to your business. What do you closest competitors use and where are they successful?
Think of your ideal customer and where you will find them, and focus on those platforms.
Step 2: Define Your Social Media Strategy
Are you looking for engagement- educating and informing your customers to build trust and awareness?
Or are you looking for online sales, new leads and referrals?
The best strategy is to check your closest competitors to see what they do well, and improve upon that. Clearly define your key objective for the best results
Step 3: Save Time and Resources by Preparing to Launch
Launching a new social media platforms can be time-consuming and energy-draining.
Have a content management strategy ready to keep yourself ahead of the curve, and be prepared to manage comments and respond to customers.
Consider and prepare the following before starting:
- Username or 'Handle: Ensure it is consistent with your brand.
- Branding: Logo's, Profile pictures, Bios, Business descriptions
- Content Plan: Tailor and pre plan content to suit each platform
- Call to ACTION- Ensure you have a clear call to action. Sign up, purchase, follow, join
The Takeaway
Take the time to save time! Plan your social media strategy ahead of time with clear goals in mind, check competitors for what they do well, and what you can improve.
Build engagement through good content that amuses, educates, and informs.
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