Intro To Word Of Mouth Social Marketing with Social Media

The Power of Social Media and Word of Mouth

Harry Lancaster

Last Updated: June 17, 2024

Transform Your Customers into Ambassadors

Social media is a great tool for reaching potential new customers and potentially generating free advertising for your business.

Businesses that succeed, thrive on word-of-mouth recommendations whether they are aware of that, or not. What your customers tell their friends and families has a direct impact on your sales and profitability.

Social Media has the power to amplify that effect, for better and for worse.

Encouraging positive word of mouth advertising is an excellent way of reaching new customers, through the power of word-of mouth.

You can approach this by managing your brand/offers on your own social media platforms, and/or by having your customers promote your business for free!

92% of consumers trust recommendations from friends and family over other forms of advertising.
Social media platforms have billions of users (e.g., Facebook: 2.8 billion, Instagram: 1.3 billion).
On average, every one of your customers has 470 friends/followers on their social media apps! (Multiply that by the number of customers you have for potential reach!)

Your best Ambassadors are your best Customers

By leveraging their goodwill, and the friends and followers they have in their pockets, you could be reaching thousands of potential new customers every week.

How to get your customers advertising for you free...

With the right incentive in place, your customers will be more than happy to share your business with their friends and followers.

You can achieve this by making an offer on your social platform for your customers to share, or encouraging your customers directly to follow/like your business through instore links to your social platform and a post that encourages them to share your business with their followers.

Want to know mor about how? Join our Thrive community for free, for tips and tricks.